About us

We are a global market expansion consultancy firm for the Travel & Tourism, Cultural Tourism, and Design as a Tourism Attraction industries, offering expert guidance and support to help our clients succeed in today’s competitive landscape.

Manuel Díaz Cebrián

As the former Regional Director of Tourism for Europe and Emerging Markets for the Mexico Ministry of Tourism for 12 years, Manuel successfully rebranded Mexico not only as a beach destination but a country rich in culture, gastronomy, art and design.

It was important to Manuel to ensure that while showcasing contemporary Mexico to new audiences, he never lost sight of the importance of the past and traditions. Due to these creative marketing strategies, the UK became the third most important market for Mexico after the USA and Canada and the most important market in Europe.

One of Manuel’s significant achievements was the creation of Mexico Chic, a guide to Mexico’s most luxurious and alluring hotels. From this first book, The Chic Collection was born, which encompasses over 40 international titles.

In 2016, for his many years of service abroad contributing to the increase of visitors and awareness of Mexico, Manuel and 110PERCEB Ltd. was awarded the prestigious XXVII Premio a la Excelencia Turistica “Miguel Aleman Valdes” given yearly by La Fundacion Miguel Aleman, A. C. based in Mexico.

Marc Berkowitz

Marc joined the company in 2014.

He is very well-travelled so understands what a destination requires in order to increase visitor numbers. Additionally, he is very active in all aspects of the company and is the Account Director for Los Cabos. He works closely with our Commercial Partners who we have cooperative agreements with, leads fam trips, takes part in Travel Fairs, meets with current and potential new clients, creates agendas and events for Travel Fairs in addition to producing small and large scale events for clients.

His work background is very varied. From starting out in retail, venturing into accounting then working for one of the top event planners in New York City, Marc has a very unique take when dealing with clients. When planning an event or working within a budget for a client he is always aware of the bottom line and making sure the client receives good value for money.

Patricia Eversbusch

Situated in Berlin and specializing in German-speaking regions, Patricia boasts a distinguished career spanning over 25 years, encompassing roles as a consultant, manager, and diplomat within public, private, and international organizations closely affiliated with the tourism industry. Her extensive background extends to various domains, including marketing strategies, market research, innovation, tourism product development, promotional endeavors, trade and investment mobilization, communication, and journalism.

With a dedicated emphasis on fostering public-private partnerships, Patricia champions sustainable development, the fortification of tourist destinations, and the integration of local communities into the fabric of her initiatives.

Rafael Rodríguez

Residing in Italy and a graduate of the University of Roma Tre in Political Science, Rafael has more than 10 years experience in tourism promoting Mexico. He has had collaborations with numerous public sector institutions, such as the Tourism Promotion Council of Mexico, the State Department of Tourism, as well as regional and local promotional organizations. He has also had great success in marketing the various products and services in different Mexican tourist destinations. His constant commitment is to improve the image and competitiveness of Mexico.